Editor’s note: The following is a guest post by Michael Dehoyos. If you’re interested in writing a piece for us, contact [email protected]
The success of your product relies a lot on the user experience to be able to know if you achieved your objectives or not. If your product is excellent and fits a great need that the world has, it won’t be usable if you don’t make it enjoyable or easy to use.
Although a lot of product design relies on user experience and designers, product managers have a lot to do with it as well. There are eight key concepts for product design that product managers need to know so they can improve the whole process from start to finish.
1. Prioritize the users
This should go without saying, but your product needs to put the users first. Run studies, speak to your clients, and look on social media to find out what your customers need and what they want.
Look into what they’re complaining about in similar products and make sure your products fix those mistakes. Then you can get a head start on others.
2. Don’t put too much on your customers
During the design stage, you need to prioritize simplicity. People don’t want to work hard or struggle to use an app.
Make sure your buttons are easily accessible and actions are clearly outlined. Try to minimize the clicks necessary for an action so you don’t make it harder on customers to access what they want.
3. Create workflows
When you offer users too many options at the same time on the screen, they’ll be overwhelmed and may leave altogether. Instead, Jo Walsh, a design blogger at 1 Day 2 write and Write My X, says to “create some workflows that will help you and your users navigate the tool. Each complex task should be separated by workflows so each screen only has one option, and it’s operated in a step-by-step process.”
4. Go with what’s familiar
Some buttons and elements are always in the same place and always look the same, no matter the website, software, or application. The menu is always on the sidebar or top, the home screen is always an icon of a house, and more. It might seem boring or unoriginal, but it’s that way for a reason.
Some design elements should be the same just to make it easier for users. Don’t make it more complicated by trying to stand out here. Put the common elements in the places the users would expect, so they can feel at home using your product.
5. Understand the users
Product managers should be able to speak to the users of the app and understand why they go through the process a certain way. In the testing phase, there will be beta users that will go through the design and give you feedback. It’s important to speak to them and understand what they’re trying to share so you can turn their opinions into actual results and changes.
6. Sometimes, less is more
As a product manager, it’s important to understand that sometimes, less is actually more. Having a minimalist product design can sometimes be the best way to go. Users don’t want a product to overwhelm them; they want it to be easy to use and understand or they will lose interest.
To maximize this, remember that putting less on the screen will be more successful, and make good use of your white space. The screen doesn’t need to be completely filled with colors and images, so give people space to breathe and interact with the product.
7. Think global
If you’re designing your product for people globally, you don’t want to focus on local and regional markets. You need to think about your target market globally so you can make sure your product can be successful in different markets.
Irene Glenn, a content writer at Brit Student and Next Coursework, says “that means you need to think about the language you use, especially in terms of lingo and metaphors that foreign speakers might not understand. If your product has images, don’t put photos with text as that becomes harder to translate.”
8. Be unique with your style
Your design will have a lot to do with your brand and how you want your product to be viewed by your users. If you have an idea in mind, you can explore it clearly by going through the design process. This helps you talk things through with your team and helps you all to be more creative.
There’s a lot to think about when it comes to the design of a product, and as we can see, it’s important that a product manager understands the whole process.
Meet the Author
Michael Dehoyos, a content marketer and editor for PhD Kingdom and Academic Brits, helps companies and product designers with their product development and marketing strategies. He works for many product review sites to look at the new releases in the market. Michael also writes for Assignment Help.