The Product Interview Question Answered: How would You Prioritize Product Features?

If you’ve made it all the way to getting the interview, you know you’re going to need to talk about prioritizing features and explain how it can be done. Here’s an example of how your answer can be broken down.

The Product Question – “How would you prioritize features?

Product Interview Question

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.” – Steve Jobs

It’s important to show that you can take in information and make a decision that is best overall for the company, your team and the product. This also demonstrates your ability to develop a strategy that flows with your product development and not against it. This means knowing what needs to be moved to the front and when to remove a particular feature from the roadmap.

You’ll want to discuss 3 major variables.

1.How easy is it to do?

Is it something that can be developed and implemented and tested within a few days or even a week? Do it. Will it take an enormous amount of planning, testing, and team hours in building? Then it needs to be reviewed on a deeper level.

2. What value does it bring to the customers?

One Of the more difficult things to gauge is whether or not it delivers enough value to be worth the time. And not value in terms of money, value in terms of customer delight. If this will be an epic addition to the product and you know your customers need it, it’s worth it to move it to the top of the list. Whenever you’re judging a feature, for example a new dashboard with advanced metrics, and it won’t impact a majority of users, you need to reconsider.

3. How wide will it impact customer segments?

What percentage of your customers will be impacted by the new feature. Is it only important to that small segment in the high range of income? Or will it hit the market well received across all segments?

Feature prioritization is one of the most challenging aspects of being a product manager. These three variables are customer focused. But you also need to consider if you’re just going along with the trends, if you’re adding just to add, and if it’s potentially a waste of time and resources. Being able to talk about how you would handle this in your new position goes a long way in an interview.

Also check out: Answering The Metrics Interview Question using Dave McClure’s Pirate Method

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