Currently, he’s a Senior Product Manager at Uber, managing the Automation and Personalization stack for the Growth teams at Uber that includes Uber's IFTTT engine, Customer persona store, Real-time trigger platform, and Experimentation. The products send over 150B messages annually, all valued at $1B in incremental revenue to Uber. Though, Shiva began overseeing AdTech, managing Uber's Targeting and Personalization product stack for all Marketing needs across all products. Soon after, he managed Uber's Optimization Platform for Paid Search Marketing that supports all their Search initiatives across all LoB (Eats, Rides, Drivers, Restaurants) to drive efficiencies in marketing spend. Shiva first gained experience in Product Management at Nomis Solutions, where he managed solution and Product design for the Nomis Price Optimizer for solutions in pricing for Personal Lending, Home Equity Lending, Auto Finance, and Mortgages. He then went on to working as a Product Manager at Walt Disney, working closely with the product development and customer insights teams to help drive product roadmap, requirement definitions, and delivery of the products. Additionally, Shiva was a Product Manager at Yahoo, managing products and services that enable Yahoo!'s mobile properties to analyze user behavior and report operational and performance metrics.