VP of Product, Verve
Adriana is a customer-obsessed, data-centric and results-driven Product expert. She brings 10+ years of experience to her position, specializing in Monetization and Customer Success & Retention, for fast-growing B2C internet companies. She is a professional with a wide-ranging skill set spanning from strategic initiative to tactical action, which makes her an
exceptional product leader. Today, Adriana is the Vice President of Product at Verve, a global platform for consumer services that specializes in Live Events and Advocacy Marketing. Prior to that, she has spent 3 years of her career at Trulia, progressively attaining higher Product managerial roles. At Trulia, Adriana has defined the Customer Retention roadmap, successfully led a product team and redefined the product portfolio increasing the revenue by 90%, which was one of her biggest achievements. During her career, she held various Managerial and Product positions, supporting enterprises in different domains including Airlines/Aviation, Leisure & Travel, and Financial Services. She is described by her colleagues as an insightful product leader who channels her energy towards improving the culture of the team. She graduated from Stanford with an MBA and prior to this, she earned a Bachelor of Science degree in Business and Economics from Escuela Superior de Economía y Negocios.
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