Alex Alwan

Currently, he works at Fox Networks as a Senior Product Manager of Optimization and Product Strategy, where he leads the optimization team to run A/B tests that improve conversion and engagement rates and generates learnings and insights that influence the product roadmap. As well as, acts as optimization’s center of excellence to coach and support all teams, scales a number of experiments per month by 10x that is still growing on Fox Now, Fx+, Fox Nation, and Nat Geo apps, and built a process that generates data-informed hypotheses across multiple platforms and throughout the user lifecycle. Prior to Alex’s current role, he worked as a Product Manager for various companies achieving an array of different tasks. At National Net Ventures, he led product’s development and launch, continued overseeing functional and performance testing operations, drove product development with a team of world-class engineers and designers, and integrated usability tests and market analysis into product requirements to enhance the user experience. Alex then went on to lead creating the roadmap and comprehensive product requirements for 2 online platforms and a chat app and managed the revamp of one of the biggest news portal in the Middle East at Yes2Digital. Alex is certified in Mobile App Analytics Fundamentals from Google and an Inbound Certification from HubSpot.