Asaf Bord - Product School Instructor
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Asaf Bord

Product Lead, WeWork

With over 15 years in the Tech world and almost a decade as a Product Manager, Asaf has worked on various external and internal products, in a vast range of industries and domains. From UX and software architecture design to Big Data and AI, and always with a customer's goal

in mind. He has a broad perspective of business needs, a keen eye for details and a rich technical background. He considers himself privileged to have worked with and lead some of the best talents in the world; manage multiple groups from 10's to 100's of engineers world-wide; help turn around several teams facing trust and performance challenges; while always focusing on generating true, measurable value for the customers. He's extremely passionate about Product and looks for every opportunity to improve himself and his teams. Today he leads the WeWork’s Sales platform which drives 100% of the company’s global revenue of over $4B. As WeWork embarks on its new chapter, Asaf and his team drive Sales, Marketing and Support departments to increase sales, maximize retention and optimize operational efficiency throughout the organization.

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Perfect for Aspiring Product Managers from any professional background:

Learn how to build digital products from end to end, lead cross-functional teams, bulletproof your resume and practice mock interviews.

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Perfect for PMC graduates or existing Product Managers with 3+ years of experience:

Operate as a senior-level Product Manager by digging deeper into every aspect of the product development cycle, and designing your product strategy.

Product Leader Certificate™
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Perfect for PLC graduates or existing Product Managers with 5+ years of experience

Our most advanced certificate is restricted to proven product leaders who want to learn to scale products and manage dynamic teams

Product Executive Certificate™
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