in mind. He has a broad perspective of business needs, a keen eye for details and a rich technical background. He considers himself privileged to have worked with and lead some of the best talents in the world; manage multiple groups from 10's to 100's of engineers world-wide; help turn around several teams facing trust and performance challenges; while always focusing on generating true, measurable value for the customers. He's extremely passionate about Product and looks for every opportunity to improve himself and his teams. Today he leads the WeWork’s Sales platform which drives 100% of the company’s global revenue of over $4B. As WeWork embarks on its new chapter, Asaf and his team drive Sales, Marketing and Support departments to increase sales, maximize retention and optimize operational efficiency throughout the organization.