fmr Barnes & Noble Global Director, PM and Operations & fmr NBC Universal Director, Digital Products
Lee is a Digital Strategy and Product Innovation Executive with extensive leadership experience who delivers award-winning Products and transformative solutions by accelerating the use of emerging technology, focusing on customers and breaking organizational barriers. He has experience with industry leaders including NBC Universal, Barnes & Noble, Pepsi, Hachette Book Group (Big
5 book publisher) and Nielsen Business Media (Billboard, The Hollywood Reporter, and AdWeek), and has led digital strategy, Product, and created innovative programs. Lee has also led client engagements for clients including Starbucks and Hearst; and advises and mentors startups. Some of his specialties include: leading digital strategy and the design and development of best-in-class digital products, platforms and tools, unleashing the power of data to acquire customers, and building profitable global D2C and B2B businesses driven by eCommerce, subscriptions, advertising and licensing. Additionally, creating innovation programs that accelerate the use of emerging technology such as AI and augmented reality & aligning cross-departmental Business & IT teams by speaking their languages. Lee is a regular speaker at industry events and conferences and has presented at Media Summit, Chief Digital Officer Summit, Social Media Week, Innov8rs and FEI. He also runs the Internet Strategy Forum, a non-profit professional association for digital leaders to network and share information. Lee graduated from Columbia University with a degree in Computer Science.
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