He is currently working at Square, building business tools so more users can start, run, and grow their businesses. Prior to this, Reuben was a Product Manager at Intuit working with QuickBooks. He developed mobile applications, payroll for mid-sized companies. He also developed an infrastructure strategy to manage web assets, reduce friction and speeding web content creation, define a product bundling strategy, and create product specs by working with PMs across Intuit. At Cypress Semiconductor, he started as a Product Marketing Engineer, later became a Product Manager and managed and grew the annual revenue of the Static RAM product family from $100M to $120M, designed and launched four pioneering Internet of Things (IoT) products with $50M/yr revenue. He also had other roles as a Manager for a technology educational institute, a Risk Analyst for a bank. He earned his Master of Business Administration from Northwestern University.