A/B Test

A method to experiment two versions of a single variable to gauge a subject's response to each variant.

TERM IN ACTION

“Let’s do an A/B test to see which version of the landing page our users prefer!” 

MORE RESOURCES

A/B test and variation of a website
Source: Crazy Eggs
A/B test of two website versions
Source: Cube.js

Read more about A/B Test here:

“Product Mindset: How to Get Inside Your Customer’s Mind”


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