Concept Review

Your concept is the initial idea for a new product, with some sense of how it is going to be implemented. A Concept Review is a discussion where you evaluate different or competing concepts, and decide which ones you're going to invest in and see through to completion.


We decided during the concept review that between a delivery smoothie app, a delivery milkshake app, or an all-in-one app, that we would go with the all-in-one option. Now both the smoothie and milkshake users can be happy!”

“Product Mindset: How to Get Inside Your Customer’s Mind”