What Not How

A strategic approach to problem solving and planning that emphasizes end goals and results, not processes. As a Product Manager you should be free to focus on the vision "What," while trusting your engineering team to come up with the "How."


WHAT we wanted to accomplish was the key focus with our smoothie app. We left the *HOW* to the engieneers to figure out the processes to get to the *WHAT*”

“Product Mindset: How to Get Inside Your Customer’s Mind”