The Product Economy

Drive Revenue Growth Through Digital Experience

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You’ll discover why the VP of Product at Netflix is building a culture of iconoclasts.
The VP of Product at Facebook will break down the skills required for career success.
The Head of Product at YouTube will share how she’s planning to get the next billion users.

The Product Economy: Drive Revenue Growth Through Digital Experience

The Product Economy

There has never been a better time in history to build digital products. At the same time, customers’ expectations are higher than ever before. This means that delivering an exceptional digital experience is the only way to earn trust and drive revenue growth.

In The Product Economy, 10 Product Leaders working at some of the best companies in the world will show you how to:

  • Achieve a successful digital transformation, 
  • Create a seamless customer experience,
  • Build a high-performing product team 
  • Apply a product mindset across your entire organization.

Table of Contents

  1. 1. How to Empower Your Team to Challenge Convention - Todd Yellin - VP of Product at Netflix

    The Bold Leadership Strategy That Can Improve Efficiency and Grow Revenue

  2. 2. What it Takes to Advance All the Way to Chief Product Officer - Nikhyl Singhal - VP of Product at Facebook

    An Experienced Guide Takes You Along the Product Manager Career Path

  3. 3. Discover a Product Focused Framework For Measuring Success - Rapha Cohen - CPO at Waze (Google)

    While OKRs Are Popular, They Have Their Limitations. Here’s an Alternative.

  4. 4. How YouTube is Preparing to Onboard One Billion More Users - Minal Mehta, Head of Product at Youtube

    Learn the Prioritization Secrets of YouTube’s Head of Product

  5. 5. How Trend Forecasting Can Help You Predict the Future - Megan Murphy - VP of Product at Hotjar

    Growing Revenue Means Anticipating Trends Before Your Competition

  1. 6. Product Strategy: Your Competition Is NOT Who You Think It Is - Krishna Panicker- VP of Product at Pipedrive

    If You Want to Acquire and Retain Customers, You Need to Know What Your Product is Actually Competing Against

  2. 7. When Losing a User Gets You Closer to Your Company Mission - Miles Norris - CPO at Bumble & Badoo (MagicLab)

    Customer Acquisition Matters, But Not at All Costs.

  3. 8. Five Human-Centered Values Product Managers Need to Uphold - Kenneth Berger - First Product Manager at Slack

    Successful Companies Instill Positive Values That Focus on the Individual, Not Just the Bottom Line

  4. 9. How Media Companies Are Managing the Digital Transformation - Rachel Bailin - Former Director of Product at Disney

    The Media Landscape is Changing Day by Day, Here’s How Product Managers are Finding Order in the Chaos

  5. 10. Getting Started with Product Experimentation - Claire Vo, CPO at Optimizely

    How product development teams reduce guesswork and innovate faster

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