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The Product Analytics Economy




The Product Analytics Economy: Drive Growth Through Data


The Product Analytics Economy
Table of Contents
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1. How to Make Product Analytics Useless - Matin Movassate - Co-founder and CEO of Heap
Only Fools Confuse the Action With Tools! -
2. Product Analytics Made Simple - Enzo Avigo - Former PM at Intercom
How to Get Started With Analytics Without Getting Overwhelmed -
3. Discover a Product Focused Framework For Measuring Success - Rapha Cohen - CPO at Waze (Google)
While OKRs Are Popular, They Have Their Limitations. Here’s an Alternative. -
4. How YouTube is Preparing to Onboard One Billion More Users - Minal Mehta - Head of Product at Youtube
Learn the Prioritization Secrets of YouTube’s Head of Product -
5. How to Make the Transition to Product-Led Growth - Rachel Obstler - VP of Product at Heap
Learn How to Overcome Challenges on the Road to Your PLG Transformation
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6. Product Strategy: Your Competition Is NOT Who You Think It Is - Krishna Panicker - VP of Product at Pipedrive
If You Want to Acquire and Retain Customers, You Need to Know What Your Product is Actually Competing Against -
7. When Losing a User Gets You Closer to Your Company Mission - Miles Norris - CPO at Bumble & Badoo (MagicLab)
Customer Acquisition Matters, But Not at All Costs. -
8. How to Build Data Driven Roadmaps - Sushma Rao - Lead Product Manager at Nike
Discover Nike’s Five-Step Process for Agile Product Creation -
9. How Media Companies Are Managing the Digital Transformation - Rachel Bailin - Former Director of Product at Disney
The Media Landscape is Changing Day by Day, Here’s How Product Managers are Finding Order in the Chaos -
10. How to Generate Insights and Influence Products - Matin Movassate - Co-founder and CEO of Heap
How to Join the Dots Between Data Analytics and Product Creation
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