As a Product Manager, you need to master product positioning, deliver messaging that captivates customers, create exceptional go-to-market plans, and choose metrics to demonstrate impact. Wondering how to make sure your launches succeed? We're here to guide you. Created with input and over a decade of experience from successful Product Leaders, the Product Marketing Manager Certification (PMMC)™ will equip you with the holistic set of skills to bring products to market successfully.
Everything you need to bring your products to market successfully as a Product Manager. The Product Marketing Manager Certification will set you up for success:
Our interactive, hands-on curriculum is taught by the very best in Product Management from top companies such as Spotify, Netflix, and Shopify. Each session includes practical, live lectures, real-world case studies, and interactive activities that go beyond theory and frameworks. You'll learn directly from experienced Product Management leaders and interact with your instructor in a small class setting, allowing for personalized feedback and guidance. With our curriculum, you have all the tools needed to drive successful product launches in the market.
For your last session, you'll apply everything you’ve learned through a comprehensive final project. You’ll leverage your new skills to make product recommendations, develop messaging & positioning, & bring it all together with a comprehensive go-to-market plan to successfully launch your product. This isn't just a class project – it's a tangible and compelling portfolio piece that you can share with future employers.
Our commitment to your success doesn't end with the course. Revisit certain concepts or refresh your skills with on-demand access to all course materials and tools any time, from anywhere. In addition, we provide you with access to a range of real-world PMM frameworks and templates so you can spearhead your next product launch with confidence. We're here to support your learning journey, even after you've completed the course.
With our Product Marketing Manager Certification you’ll also become part of a thriving community of Product Managers. Our alumni network is made up of over 15,000 successful professionals who have gone on to work at top companies such as Google, Uber, and Meta. As a part of the Product School community, you’ll gain access to a wealth of industry connections and opportunities, build deep relationships with peers, and learn from their experiences. This community is critical in helping you continue to grow and succeed as you progress in your career.
Here's what's covered:
Gain confidence in the foundational steps of crafting your GTM strategy, leveraging market research and data to inform your decisions and set impactful metrics.
Enhance GTM team capabilities with strategic insights, influencing product development and validating MVPs through experimentation for successful product positioning and messaging.
Stand out by ensuring your product excels in its market category with a unique value proposition that resonates with your target audience.
Break down your value proposition into compelling messages, adjusting communication across various channels to engage diverse customer segments.
Select the optimal pricing model and package your offerings to maximize customer lifetime value, driving revenue growth.
Conclude with the presentation of your comprehensive GTM strategy, gaining actionable feedback and enhancing your portfolio with your capstone project.
Ready to take the next step on your Product Management journey? The Product School Admissions Team will help you choose the right certificate course to get you there.
Customized learning paths for people at any level
Flexible timing customized to fit your schedule
Group coaching for teams to reinforce new skills
Continued learning through workshops and on-demand content
