Bring your products to market successfully.
As a Product Manager, you need to master product positioning, deliver messaging that captivates customers, create exceptional go-to-market plans, and choose metrics to demonstrate impact. Wondering how to make sure your launches succeed? We're here to guide you. Created with input and over a decade of experience from successful Product Leaders, the Product Marketing Manager Certification (PMMC)™ will equip you with the holistic set of skills to bring products to market successfully.
Upon enrollment, you’ll be able to explore our entire platform, including certification materials, on-demand content, frameworks, templates and case studies.
Our live sessions are extremely personal and hands on, with an average class size of only 20 students. Work shoulder to shoulder with top product leaders from companies like Google, Netflix, and Amazon.
In the final session, you’ll create a complete go-to-market plan—making product recommendations, crafting messaging and positioning, and leveraging competitive insights—to launch your product. This tangible portfolio piece proves you can empower GTM teams: marketing to drive demand, sales to win deals, and customer success to retain customers.
Here's what's covered:
Gain confidence in the foundational steps of crafting your GTM strategy, leveraging market research and data to inform your decisions and set impactful metrics.
Enhance GTM team capabilities with strategic insights, influencing product development and validating MVPs through experimentation for successful product positioning and messaging.
Stand out by ensuring your product excels in its market category with a unique value proposition that resonates with your target audience.
Break down your value proposition into compelling messages, adjusting communication across various channels to engage diverse customer segments.
Select the optimal pricing model and package your offerings to maximize customer lifetime value, driving revenue growth.
Conclude with the presentation of your comprehensive GTM strategy, gaining actionable feedback and enhancing your portfolio with your capstone project.
Trusted by 17,345 students
We have flexible options to get you on your way to your Product Management goals:
Pay for your education upfront and get a discount.
Enroll today and spread your payments over time with region-based installment options. Plan availability and terms vary depending on your country.
Use your company’s budget for professional development or continuing education to fund your education with us.
Enjoy 10% discount on single certifications courses for groups of 3 to 12 people from the same company.
We know every product journey is unique. That’s why we offer a variety of certifications tailored to different goals, roles, and experience levels. Explore the full catalog to find the one that matches your next career move.
Ready to take the next step on your Product Management journey? The Product School Admissions Team will help you choose the right certificate course to get you there.
Customized learning paths for people at any level
Flexible timing customized to fit your schedule
Group coaching for teams to reinforce new skills
Continued learning through workshops and on-demand content
Product School certifications are the gold standard in Product Management and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 15,000 Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.
We know you’re busy, so making this fit in with your schedule is key! That’s why we have multiple course options that focus on making this as convenient as possible. Taking a total of 15 hours to complete, the Product Marketing Manager Certification is comprised of 6 core modules and will run across 3-4 weeks. Check out our upcoming PMMC cohorts.
Our instructors are accomplished Product Marketing leaders who work at prominent Silicon Valley companies, such as Netflix, Spotify, Pendo, and Doordash. As experienced professionals with years of experience building and launching digital products, they know exactly what it takes to get hired as a Product Marketing Manager and succeed in the role once you have it.
At Product School, we believe in fostering a collaborative and personalized learning environment. That’s why we keep our class sizes small, with a limited number of students per class. Unlike other Product Marketing courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.
Our sessions are hands-on, immersive, and practical from the very first day. You’ll be taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have deeper knowledge and skills in Product Marketing supported by a tool-kit of frameworks aligned to real-world examples to help you land your first product job or get your next promotion.
All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.
Yes! Our certification programs are designed to cater to individuals from diverse professional backgrounds and career aspirations. The Product Marketing Manager Certification (PMMC)™ is designed for Product Managers who want to develop holistic marketing skills — you do not need a marketing background.
We offer two flexible options:
Single Certification: $2,999 – Includes 1 live certification.
Unlimited Membership: $4,999/year – Includes 5 certifications, a free ProductCon ticket, and full access to all content and community. (Worth $15,000+)
We offer flexible payment options, including installment plans for the Unlimited Membership. In the U.S., you can apply for Klarna financing at checkout (more countries coming soon!). Outside the U.S., we offer interest-free installment plans through Product School in select regions. Availability and terms depend on your location.
Yes! You can enroll in a Single Certification to sharpen a specific skill. It includes one live, instructor-led certification (PMC, PLC, AIPC, PGC, or PMMC).
If you're serious about accelerating your product career, this is your all-access pass.
Your Unlimited Membership includes:
5 live, instructor-led certification courses
Free ticket to ProductCon (SF, NY, or London)
Access to on-demand content and all new courses
Exclusive alumni community and LinkedIn badge
Valued at over $15,000, the Unlimited Membership is available for $4,999/year. You don't need to use every benefit to make your membership worth it—taking just 2 certification courses alone will more than pay for itself. This membership is designed to position you for success in today’s competitive market and prepare you for the future of AI-driven product management.
If you already know what certification you want to take and you’re ready to get started – enroll now! Or, if you have some questions and would like to chat with us, schedule your free call at a time that suits you.
Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.