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The Future
Of Product
Management
This is the best time in history to build digital products
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The Future
Of Product
Management
Salaries and hiring on the rise
It’s a good time to be in product. Salaries are 3x higher than the U.S. mean average, and over 55% of respondents say they’re hiring in the next six months. Whether staying put or making a move, PM’s can feel confident in job security and bright prospects ahead–not something everyone can count on in the wake of 2020.
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The Future
Of Product
Management
It’s an all-out sprint towards Product-Led Growth
A natural extension of PMs rising to the C Suite is go-to-market strategies steered towards product-led growth. Over 85% describe their companies as “product-led” with products inherently driving user value to fuel revenue generation.This product-led growth (PLG) spree is accelerating with 9% “all in,” 27% mostly product-led, and 37% taking purposeful steps in this direction with each business cycle.
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The Future
Of Product
Management
2020 solidified PM’s in the driver’s seat of digital transformation
With over half accelerating roadmaps and spearheading digital transformation efforts, PM’s pressed forward in a stalled year to meaningfully impact their company bottom line. No longer riding shotgun, they’re here to stay in the driver’s seat of monetization and growth long-term.
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The Future
Of Product
Management
The C Suite may soon be the “Product Suite” with more PM’s at the table than ever
Recognition of product’s place on the executive team is growing, with 16% of CEO’s rising from Product backgrounds, and 31% of companies now with official CPO’s. And with two-thirds of PM sights set on management, the pipeline of future executives is strong.
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The Future
Of Product
Management
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