a Software Engineer, Business Analyst and ultimately holding Product managerial roles. Moreover, by leading several customer-centric projects at the Management Consulting company, she has acquired a remarkable amount of knowledge and experience across the industries of communications & media, financial services, and the public sector. Today, she drives the product vision and strategy at Birchbox UK and Spain, where her main responsibilities include creating and prioritizing features to be introduced into both markets. With a multidisciplinary approach that encompasses the fields of computer science, business, and tech, Ankita is relentless at transforming product strategy into meaningful consumer experiences at Birchbox. Her main strengths and passions include coordination between different markets and A/B testing across multiple features. She holds a Bachelor’s degree (Hons) in Computer Science and Management from King’s College London and is a certified scrum product owner. Ankita is a truly compelling speaker who enjoys delighting customers with technology products.