Product Marketing Manager Certification (PMMC)™

Product Marketing Manager Certification (PMMC)™

Bring your products to market successfully
Product School Alum
“Product School played a pivotal role in my successful transition into Product Marketing. I learned new skills, was able to better package my existing experience, and made invaluable connections.”
Julia Szatar
Head of Product Marketing
Loom
Julia Szatar Headshot

Launch products with confidence

Build a world-class go-to-market strategy that drives growth and revenue with our Product Marketing Manager Certification (PMMC)™.

Overview

As a Product Manager, you need to master product positioning, deliver messaging that captivates customers, create exceptional go-to-market plans, and choose metrics to demonstrate impact. Wondering how to make sure your launches succeed? We're here to guide you. Created with input and over a decade of experience from successful Product Leaders, the Product Marketing Manager Certification (PMMC)™ will equip you with the holistic set of skills to bring products to market successfully.

PMC Overview Key Stats

We're here to help you launch successful products and drive sustainable revenue. Here's how:

PMC Recognized-Instructors

Instructors are Product Marketing leaders from top Silicon Valley companies

You'll learn directly from seasoned and active Product Management leaders who have built and led teams at companies like Spotify, Shopify, DoorDash, and more. These leaders bring their real-world experiences, frameworks, and methodologies to the table, helping you to stand out in your journey.

PMC One-to-one

Personalized instructor engagement

Our live online classes are dedicated to an intimate number of students (as opposed to 100+ in other programs). This approach ensures that you receive interactive and personalized attention from our instructors (15 hours), along with tailored feedback addressing your specific needs as you master the art of Product Marketing.

PMC Industry-wide credibility

Over a decade of industry-wide recognition

Product School has helped over 15,000 professionals break into Product Management and secure jobs at companies like Google and Microsoft. This success has led to hiring managers across various industries recognizing and valuing candidates with Product School certifications.

How it works

Everything you need to bring your products to market successfully as a Product Manager. The Product Marketing Manager Certification will set you up for success:

PMC Immersive instructor-led sessions

1. Immersive instructor-led sessions

Our interactive, hands-on curriculum is taught by the very best in Product Management from top companies such as Spotify, Netflix, and Shopify. Each session includes practical, live lectures, real-world case studies, and interactive activities that go beyond theory and frameworks. You'll learn directly from experienced Product Management leaders and interact with your instructor in a small class setting, allowing for personalized feedback and guidance. With our curriculum, you'll gain the practical skills you need to land a PMM job and stand out once you're hired.

PMC Build something real for your portfolio

2. Build something real for your portfolio

For your last session, you'll apply everything you’ve learned through a comprehensive final project. You’ll leverage your new skills to make product recommendations, develop messaging & positioning, & bring it all together with a comprehensive go-to-market plan to successfully launch your product. This isn't just a class project – it's a tangible and compelling portfolio piece that you can share with future employers.

PMC Learn anytime with lifetime access to content and tools

3. Learn anytime with lifetime access to content and tools

Our commitment to your success doesn't end with the course. Revisit certain concepts or refresh your skills with on-demand access to all course materials and tools any time, from anywhere. In addition, we provide you with access to a range of real-world PMM frameworks and templates so you can spearhead your next product launch with confidence. We're here to support your learning journey, even after you've completed the course.

PMC Access a network of successful alumni

4. Access a network of successful alumni

With our Product Marketing Manager Certification you’ll also become part of a thriving community of Product Managers. Our alumni network is made up of over 15,000 successful professionals who have gone on to work at top companies such as Google, Uber, and Meta. As a part of the Product School community, you’ll gain access to a wealth of industry connections and opportunities, build deep relationships with peers, and learn from their experiences. This community is critical in helping you continue to grow and succeed as you progress in your career.

Icon Quote

This course not only provided a comprehensive foundation in product marketing but also enriched the learning experience with interactive breakout groups and exercises. The hands-on examples and case studies helped me to build the confidence to apply the skill sets in real life.

Suji Yeon
Senior Campaign Marketing Manager
Adobe
Suji Yeon PMMC testimonial
Product Marketing Manager Certification (PMMC)™ curriculum

Here's what's covered:

Gain confidence in the foundational steps of crafting your GTM strategy, leveraging market research and data to inform your decisions and set impactful metrics.

Enhance GTM team capabilities with strategic insights, influencing product development and validating MVPs through experimentation for successful product positioning and messaging.

Stand out by ensuring your product excels in its market category with a unique value proposition that resonates with your target audience.

Break down your value proposition into compelling messages, adjusting communication across various channels to engage diverse customer segments.

Select the optimal pricing model and package your offerings to maximize customer lifetime value, driving revenue growth.

Conclude with the presentation of your comprehensive GTM strategy, gaining actionable feedback and enhancing your portfolio with your capstone project.

Tuition payment options

We have flexible options to get you on your way to your Product Management goals:

✓ Employer sponsorship. Convince your manager by using this template

✓ Interest free installment plans

✓ Enroll three people or more and get a group discount. Learn more

PMC Tuition options
Frequently asked questions

Product School certifications are the gold standard in Product Management and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 15,000  Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.

We know you’re busy, so making this fit in with your schedule is key! That’s why we have multiple course options that focus on making this as convenient as possible. Taking a total of 15 hours to complete, the Product Marketing Manager Certification is comprised of 6 core modules and will run across 3-4 weeks. Check out our upcoming PMMC cohorts.

Our instructors are accomplished Product Marketing leaders who work at prominent Silicon Valley companies, such as Netflix, Spotify, Pendo, and Doordash. As experienced professionals with years of experience building  and launching digital products, they know exactly what it takes to get hired as a Product Marketing Manager and succeed in the role once you have it.

At Product School, we believe in fostering a collaborative and personalized learning environment. That's why we keep our class sizes small, with an average of just 20 students per class. Unlike other Product Marketing courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.

Our sessions are hands-on, immersive, and practical from the very first day. You’ll be taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have deeper knowledge and skills in Product Marketing supported by a tool-kit of frameworks aligned to real-world examples to help you land your first product job or get your next promotion.

All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.

Yes! Our certification programs are designed to cater to individuals from diverse professional backgrounds and career aspirations. The Product Marketing Manager Certification (PMMC)™ is designed for Product Managers who want to develop holistic marketing skills — you do not need a marketing background.

Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.

Product management is a highly lucrative career path with one of the fastest-growing demand rates worldwide. According to Glassdoor.com, the average salary for Product Managers is US$138,000 per year. At Product School, we offer certification courses with tuition plans starting from just $154 per month. Schedule your free career call to explore which certification program and payment option aligns best with your career aspirations.

If you already know what certification you want to take and you’re ready to get started – enroll now! Or, if you have some questions and would like to chat with us, schedule your free call at a time that suits you.

Take the first step towards becoming a Product Marketing Manager!