Product School
Product Growth Certification (PGC)™

Product Growth Certification (PGC)™

Accelerate revenue growth through Product Experimentation
Product School Instructor
“Unlock your product’s full growth potential with strategies that fuel acquisition, retention, and revenue."
Shahzad Shaikh
Head of Product Management, Growth
Asana
Shahzad Shaikh Headshot

Master growth strategies to drive revenue and scale your product

Mastering Product Growth requires a unique set of skills focused on data-driven experimentation, strategic decision-making, and maximizing product performance. This advanced course equips you with the tools and techniques needed to accelerate revenue growth through experimentation and optimization.

Through hands-on learning, you’ll master growth loops, acquisition strategies, user retention, and monetization models. Focused on data-driven growth, this certification empowers you to implement strategies that maximize conversion rates and drive sustainable success. Unlock the insights needed to achieve measurable results and take your product to new heights.

PMC Overview Key Stats

We give you the tools to accelerate revenue growth and optimize your Product Conversion. Here’s how:

PMC Recognized-Instructors

Top Silicon Valley instructors

You’ll learn directly from proven growth leaders from top Silicon Valley tech companies like Google, Meta, and Amazon, leveraging their real-world experiences, frameworks, and approaches to help you excel.

PMC One-to-one

More instructor time tailored to you

Our live online classes have an average of just 20 students (vs 400+ in other PM programs). This ensures you receive more interactive and personalized attention and coaching from our instructors, as well as tailored feedback relevant to your specific needs to help you excel in driving growth and optimizing conversion rates.

PMC Industry-wide credibility

Industry-wide credibility from hiring managers

We’ve helped thousands of PMs master product and land promotions at places like Meta, Google, and Microsoft. That’s why hiring managers from all industries recognize and value applicants with Product School certifications.

How it works

Step into the future of product growth with this in-depth certification.  Learn to implement advanced growth strategies, master growth loops, and drive engagement, acquisition, and monetization for long-term product success.

PMC Immersive instructor-led sessions

1. Immersive Instructor-led Sessions

Learn from top Product Managers from companies leading the way in product growth. Our certification offers live lectures, case studies, and interactive activities that delve deep into growth strategies, experimentation, and optimization. With a small class size for personalized feedback and insights, you can expect to make a big impact.

PMC Build something real for your portfolio

2. Build Something Real for Your Portfolio

In the final stages of the course, you'll apply your new skills to a practical project: developing a growth strategy for a real-world product. This hands-on experience is not just a learning exercise—it's an asset you can showcase in your portfolio and job search.

PMC Learn anytime with lifetime access to content and tools

3. Learn Anytime with Unlimited Two-Year Access to Content and Tools

Our support extends beyond the classroom. Get unlimited access to course materials and a suite of growth strategy tools, allowing you to revisit and refine your skills at any time. This ongoing access empowers you to lead the accelerated growth of your product with confidence.

PMC Access a network of successful alumni

4. Access a Network of Successful Alumni

Join our expansive network of over 15,000 professionals who have excelled in the Product Management field. Connect with peers, share experiences, and leverage a community of seasoned Growth Product Managers and leaders.

Product Growth Certification (PGC)™ curriculum

Here’s what’s covered:

Develop a Product-Led Growth motion that drives self-serve revenue, integrates with Sales-Led Growth, and activates Growth Loops across the entire user lifecycle.

Build an experimentation engine that goes beyond A/B testing to increase the quality and frequency of experiments. Leverage data dashboards to identify key growth levers.

Identify untapped opportunities for acquisition and optimize onboarding flows to accelerate time-to-value and supercharge conversion rates for your product.

Optimize workflows that help your users develop lasting habits for frequent product use, turning retention into a key driver of sustained product growth.

Unlock maximum revenue potential with the right pricing strategies, including bundling, cross-selling, and upselling, to optimize revenue streams and drive sustained growth.

Put everything you’ve learned into action with a hands-on capstone project. Use insights from each module to create and present a comprehensive growth strategy.

Flexible payment options

We have flexible options to get you on your way to your Product Management goals:

Upfront payment discount

Pay for your education upfront and get a discount.

Zero-interest installments

No interest, no fees. Study now and pay later with our installment plans—no credit check required!

Employer sponsorship

Use your company’s budget for professional development or continuing education to fund your education with us.

Group enrollment discount

Enjoy 10% discount on single certifications courses for groups of 3 to 12 people from the same company.

Frequently asked questions

Product School certifications are the gold standard in Product Management and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 15,000  Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.

Taking a total of 15 hours to complete, the Product Growth Certification is comprised of 6 core modules and will run across 3 weeks. Check out our upcoming PGC cohorts.

Our instructors are accomplished Product Leaders who work at some of the most prominent Silicon Valley companies, such as Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. As experienced professionals who build digital products for millions of people every day, they know exactly what it takes to get hired as a Product Manager and succeed in the role once you have it.

At Product School, we believe in fostering a collaborative and personalized learning environment. That’s why we keep our class sizes small, with a limited number of students per class. Unlike other Product Management courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.

Our sessions are hands-on, immersive, and practical from the very first day. You’ll be using state-of-the-art PM tools, taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have built deeper knowledge and skills in Product Management supported by a tool-kit of frameworks aligned to real-world examples to help you land your first product job or get your next promotion.

All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.

The Product Growth Certification (PGC)™ is for Product Managers who want to become Growth Product Managers and use growth strategies to supercharge their performance as a PM.

We offer two flexible options:

  • Single Certification: $2,999 – Includes 1 live certification and 1 one-on-one coaching session with a career coach after graduation.

  • Unlimited Membership: $4,999/year – Includes 5 certifications, 4 one-on-one coaching sessions, a free ProductCon ticket, and full access to all content and community. (Worth $15,000+)

We offer flexible payment options, including a 6-month payment plan for the Unlimited Membership. See the latest details on our Pricing Page.

Yes! You can enroll in a Single Certification for $2,999. It includes one live, instructor-led certification (PMC, PLC, AIPC, PGC, or PMMC) and 1 one-on-one career coaching session.

Check our Pricing Page for details.

If you're serious about accelerating your product career, this is your all-access pass.

Your Unlimited Membership includes:

  • 5 live, instructor-led certification courses

  • 4 one-on-one career coaching sessions

  • Free ticket to ProductCon (SF, NY, or London)

  • Access to on-demand content and all new courses

  • Exclusive alumni community and LinkedIn badge

Valued at over $15,000, the Unlimited Membership is available for $4,999/year. You don't need to use every benefit to make your membership worth it—taking just 2 certification courses alone will more than pay for itself. This membership is designed to position you for success in today’s competitive market and prepare you for the future of AI-driven product management.

If you already know what certification you want to take and you’re ready to get started – enroll now! Or, if you have some questions and would like to chat with us, schedule your free call at a time that suits you.

Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.

Take the next big step in your Product Management career with the help of Product-Led Growth strategies!