Product School

Product Experimentation Certification

Accelerate revenue growth through systematic, data-driven product experimentation.

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From Guesswork to Growth: Lead With Experimentation

The most successful product teams don’t rely on guesses or one-off wins—they run systematic experiments that reveal what truly drives growth. From acquisition to retention, pricing to engagement, PMs who master experimentation can transform uncertainty into competitive advantage.

The Product Experimentation Certification teaches you how to design, execute, and scale experiments that fuel sustainable growth. You’ll go beyond simple A/B tests to master advanced methods, optimize user flows across the funnel, validate monetization strategies, and embed experimentation into your product culture.

By the end, you’ll graduate with a portfolio-ready experimentation playbook—proof you can lead data-driven decision-making and build growth engines that last.

Product Experimentation Details

What you’ll learn

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Product-Led Growth Motion

A framework for designing growth loops and self-serve revenue motions that drive sustainable, compounding product growth.

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Advanced Experimentation Playbook

Practical methods and designs that go beyond A/B testing, generating high-quality insights that deliver measurable business impact.

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Acquisition & Activation Flow Designs

Optimized onboarding and funnel workflows tested through experiments to accelerate time-to-value and improve conversion rates.

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Retention & Engagement Strategy

A set of workflows and tests that transform retention from a reactive battle against churn into a proactive growth engine.

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Pricing & Monetization Experiments

Validated pricing models, bundling strategies, and upsell experiments backed by data to maximize revenue capture.

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Experimentation Culture Framework

A repeatable system to scale experimentation across your org, enabling high-tempo testing and long-term growth.

What's included

  • Live sessions & live build labs with AI Product Leader

  • Access your course materials & recordings any time

  • 24/7 Access to AI Product Coach, for ongoing career support, feedback, and AI strategy

  • 1:1 feedback and office hours

  • Most popular AI tools workflows, templates & prompt packs

  • Product School Guarantee

  • Industry Recognized Certification

  • Employer reimbursement support

  • Exclusive access to 20k alumni community

Whats Included
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Who this course is for

  • Product Managers
    who want to drive growth with systematic experimentation rather than intuition.

  • Senior PMs/Leads
    responsible for embedding experimentation into product strategy and team culture.

  • Growth-Focused Professionals
    in product-adjacent roles (growth, marketing, data) who want to master experimentation from a PM’s perspective.

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Prerequisites

  • This course is not for everyone
    You should have PM experience to succeed in this course.

  • This is not an entry level course
    If you’re new to product, start with Product Management Fundamentals Certification.

  • It is FOR YOU if you ...
    want to lead growth systematically, using experimentation to drive decisions, optimize funnels, and scale revenue.

Not sure if this certification is right for you?

Schedule a call

How it works

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Get Access to Premium Learning Materials

From day one, unlock a curated library of frameworks, playbooks, and templates used by top product leaders. Every resource is built for immediate use—so you can apply the same tools powering today’s most successful products.

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Attend live sessions with AI Product leaders

Our live sessions are extremely personal and hands on, with an average class size of only 20 students. Work shoulder to shoulder with top product leaders from companies like Google, Netflix, and Amazon.

Live Sessions
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Master Product Skills through Action, Not Just Theory

Every certification is built around hands-on projects, so you’ll graduate with practical deliverables and playbooks you can apply immediately in your role.

Action Not Theory
Product Experimentation Certification Curriculum

Learn to design a PLG motion that drives self-serve revenue and activates growth loops across the user lifecycle. Go beyond theory to build the strategic foundation for sustainable, product-driven growth.

Move beyond basic A/B testing into a more sophisticated practice. Learn to design and run advanced experiments and generate the high-quality insights that drive real business impact.

Identify untapped opportunities to acquire new users and optimize onboarding flows. Learn modern workflows to test and improve every step of the funnel to accelerate time-to-value and supercharge conversion rates.

Shift from fighting churn to proactively building loyalty. Learn to optimize the product workflows that create lasting user habits, turning retention into the most powerful driver of long-term growth.

Unlock revenue potential through systematic testing. Learn to validate different pricing models, test bundling and upsell strategies, and develop a data-driven approach to optimizing revenue streams.

Turn experimentation into a scalable, revenue-driving machine. Learn to build the operational system and cultural practices that enable a high-tempo of testing, creating a lasting competitive advantage.

What our students are saying

Thank you Product School for helping bring genAI concepts down to earth. We covered technical basics such as RAG and embedding and tokenization and Product-focused ideals such as defensive and offensive AI strategies.

Deepak Ravi

Product Manager, AI & Data at New York Life

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Product School helped me learn the skills that I needed to break into product, and now I work on Product Strategy for Google Play.

Shilpi Verma

Product Lead at Google

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Through the certification, I learned a lot about AI, myself, and how to keep current with the rapid changes in the industry. No doubt that I will be a better product leader, and I look forward to building our AI PM community.

Josh Gray

Fmr Senior Product Leader, AI/ML, Meta

Josh Gray

Taking both PMC and PLC helped me develop critical product skills to master my job and get a product promotion. The case studies and real examples shared by my instructor helped me put into practice the frameworks that I learned and drive impact in my work.

Paulina Mwangi

Sr Director of Product at Salesforce

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This certification covers everything you need to know about Product Management to jumpstart and land your first PM job. It isn’t all theory, you get to apply everything you learn to your own project and the instructors provide feedback to help you improve.

Medha Ghatikesh

Product Manager at Meta

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Product development involves a blend of creativity and analytics. This certification has enriched my knowledge in growth tactics, enhancing user interaction, and leveraging data for informed choices. Excited to implement these learnings for driving progress and creativity!

Paul Sideras

Product Manager, Cyber Security at Vodafone

This course not only provided a comprehensive foundation in product marketing but also enriched the learning experience with interactive breakout groups and exercises. The hands-on examples and case studies helped me to build the confidence to apply the skill sets in real life.

Suji Yeon

Senior Campaign Marketing Manager at Adobe

Explore flexible plans for individuals and teams

Single Certification

Choose one certification to deepen your expertise, strengthen your skills, and take the next step toward achieving your career goals

WHAT IS INCLUDED

  • 1 live, instructor-led certification course

  • 24/7 Access to AI Product Coach

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Unlimited Membership

All-access learning, AI coaching, exclusive events, and expert guidance—all designed to help you elevate your product career

WHAT IS INCLUDED EACH YEAR

  • 8 live, instructor-led certification courses

  • 24/7 Access to AI Product Coach

  • Ticket to ProductCon San Francisco, New York or London

  • Feature your membership on Linkedin

  • Access to class materials

  • Access to our alumni community

For Teams

Designed for teams of up to 15 participants who want a private experience. We’ll help you choose the right training path for your team.

WHAT IS INCLUDED

  • Private group enrollment in any of our certification programs

  • Hand-selected expert instructor

  • Choose your dates and delivery platform

  • Up to 15 participants; add more if needed

Flexible payment options

We have flexible options to get you on your way to your Product Management goals:

Upfront payment discount

Pay for your education upfront and get a discount.

Study now, pay later

Enroll today and spread your payments over time with region-based installment options. Plan availability and terms vary depending on your country.

Employer sponsorship

Use your company’s budget for professional development or continuing education to fund your education with us.

Group enrollment discount

Enjoy 10% discount on single certifications courses for groups of 3 to 10 people from the same company. Discount available only for unlimited membership

Frequently asked questions

Product School certifications are the gold standard in Product Management and AI Training and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 20,000  Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.

We know you’re busy, so making this fit in with your schedule is key! That’s why we have multiple course options that focus on making this as convenient as possible.

Our instructors are accomplished AI Product Leaders who work at some of the most prominent Silicon Valley companies, such as Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. As experienced professionals who build digital products for millions of people and work with AI every day, they know exactly what it takes to get upskilled as a Product Manager and succeed in the role as an AI native PM.

At Product School, we believe in fostering a collaborative and personalized learning environment. That’s why we keep our class sizes small, with a limited number of students per class. Unlike other Product Management courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.

Our AI certifications are hands-on, immersive, and practical from the very first day. You’ll be using state-of-the-art PM and AI tools, taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have built deeper knowledge and skills in AI Product Management supported by a tool-kit of frameworks aligned to real-world examples to help you succeed in your career.

All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.

At Product School, we make advancing your product management career accessible and flexible. With options tailored to your goals—whether you want to focus on a single certification or gain unlimited access to our full curriculum—you can get started with no upfront payment and choose a plan that meets your needs. Our courses are led by Product Leaders at top Silicon Valley companies, delivering real-world case studies, hands-on frameworks, and AI first training.

Flexible Plans & Payment Options

  • Select a single certification to grow a specific skill set.

  • Unlock unlimited certifications—and full access to all content and the community—through our membership plan.

  • Take advantage of convenient payment plans so you can learn now and pay later.

Discover how our programs can unlock new opportunities—without worrying about upfront costs. Schedule a call with our Admissions Team to discuss which plan aligns with your goals and explore flexible payment options tailored to you.

Yes! You can enroll in a Single Certification to sharpen a specific skill. It includes one live, instructor-led certification. You can browse our upcoming cohorts here.

If you're serious about accelerating your product career and staying ahead of AI, this is your all-access pass.

Your Unlimited Membership includes:

  • 8 live, instructor-led certification courses

  • Ticket to ProductCon (SF, NY, or London)

  • 24/7 Access to your own AI Product Coach

  • Access to on-demand content and all new courses

  • Exclusive alumni community and LinkedIn badge

The Unlimited Membership is available for a minimal monthly fee on a flexible payment plan. You don't need to use every benefit to make your membership worth it—taking just 2 certification courses alone will more than pay for itself. This membership is designed to position you for success in today’s competitive market and prepare you for the future of AI-driven product management. To find out more —schedule a call to discuss your goals!

If you already know what certification you want to take and you’re ready to get started – enroll now! Or, if you have some questions and would like to chat with us, schedule your free call at a time that suits you.

Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.

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