Ayala Michelson - Product School Instructor
Guarantee Instructor

Ayala Michelson

Founder & CEO, Showroom

Ayala is a high performing, creative and results-oriented Product Leader whose professional career spanned over 16 years. Currently, she is the Founder and CEO of Showroom, bringing to her position proven expertise in driving product strategies, defining, developing and delivering innovative products.Ayala began her professional career at BMC as a

Senior Software Engineer / Team Leader. For 5 years she has led the company’s efforts to help customers run and reinvent their businesses with open, scalable, and modular solutions to complex IT problems. Shortly after, she broke into Product at NeoGames, a leading online gaming software and service provider. From then on, she has been progressively attaining various Product managerial roles within enterprises across the domains of Market Research, Digital Marketing, Advertising, and Tech. Her entrepreneurial mindset eventually brought her to start her own venture in Apparel & Fashion, bringing together community, innovation, and technology. During her lucrative career, she has built strong teams, engaged people around ideas, and lead complex products from inception to roll-out. Ayala graduated from Tel Aviv University with an MBA in Finance and prior to this earned a Bachelor of Science degree in Computer Science & Math from Bar-Ilan University. She is an inspiring speaker who is described by her colleagues as having a rare combination of both technical and business views of the product.

Choose your career goal

Perfect for Aspiring Product Managers from any professional background:

Learn how to build digital products from end to end, lead cross-functional teams, bulletproof your resume and practice mock interviews.

Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Product Manager Certificate™
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Perfect for PMC graduates or existing Product Managers with 3+ years of experience:

Operate as a senior-level Product Manager by digging deeper into every aspect of the product development cycle, and designing your product strategy.

Product Leader Certificate™
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Product Leader Certificate™
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Product Leader Certificate™
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Product Leader Certificate™
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Perfect for PLC graduates or existing Product Managers with 5+ years of experience

Our most advanced certificate is restricted to proven product leaders who want to learn to scale products and manage dynamic teams

Product Executive Certificate™
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Product Executive Certificate™
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Product Executive Certificate™
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