as Groupon and Redbox.  He also worked a few temp jobs in IT and Network support to learn the basics of technology systems thinking, and hands on experience in communicating technology issues in lamens terms to end users. While on the front lines of support at various companies without a direct impact on a product roadmap to alleviate end user frustrations, he realized the communication gaps between business, technology, and design. He rapidly grew into product management when working on a new product in his spare time at his job that ultimately became successful and profitable and landed him the full time promotion. Ernesto has been a dedicated and passionate product person ever since.