about building businesses around problems he has experienced firsthand. When it comes to developing products, he insists on stellar design and a commitment to user perspective. Before founding Roadmunk, Latif co-founded Pokerspace.com, an online social network for poker players, and spent four years working as product manager at Miovision in Waterloo. Latif is also the co-founder of Pragmatic CEO, a Toronto meetup group for tech entrepreneurs. When he’s not thinking about product, you’ll find him rock climbing, reading or playing soccer.