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Now available in audiobook
The Product Book
How to Become a Great Product Manager
#1 Amazon Bestseller
We make our expertise available to you after helping numerous students transition to product management
How to build products
Learn from the same instructors who created Product School’s successful product management curriculum
How to crack the PM interview
Get a holistic understanding of a Product Manager’s job as we build upon a product chapter by chapter
The Product Book: How to Become a Great Product Manager
Nobody asked you to show up
Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do?
The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Meet the Authors
Carlos González de Villaumbrosia
CEO of Product School
Carlos Gonzalez de Villaumbrosia is the Founder and CEO of Product School, the global leader in product management training. He has over 10 years of experience building education technology companies in Europe, Latin America, and the US.
Carlos holds a Bachelor of Science in Computer Science, a Bachelor of Science in Engineering Management and a Master’s degree in Global Business Management and Marketing from the University of California, Berkeley.
Carlos holds a Bachelor of Science in Computer Science, a Bachelor of Science in Engineering Management and a Master’s degree in Global Business Management and Marketing from the University of California, Berkeley.
Josh Anon
Director of Product at Magic Leap (fmr PM at Pixar)
Josh Anon is a director of product management at Magic Leap, and a product management instructor at Product School. He spent the first 10 years of his career at Pixar as a software engineer and a technical director, leading cross-disciplinary teams across the company. From Pixar, he moved to Lytro as a senior product manager. Then, he started his own film studio and worked as a product consultant for a variety of companies. Josh’s passion for education and building products led him to teach at Product School and design to the course curriculum.
Table of Contents
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1. Introduction1
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2. What is Product Management3
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3. Strategically Understanding a Company27
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4. Creating an Opportunity Hypothesis61
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5. Validating your Hypothesis107
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6. From and idea to action147
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7. Working with Design187
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8. Working with Engineering217
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9. Bringing Your Product to Market243
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10. Finishing the Product-Development Life Cycle281
Reviews
Verified purchase
Super helpful before my job interview! I was excited when I heard about this book and was quick to get it. I’m grateful for all the efforts, knowledge, and time that was taken for its creation.
Verified purchase
This book is really good. It takes the reader through the whole product life cycle, digging deep in each of the steps of the journey. I would highly recommend for anyone looking to make a career as a product manager, and in general anyone involved in product development in any role.
Verified purchase
Excellent book! Good read for aspiring product managers and product leaders. Most product management books are too theoretical or out of touch with industry practice, yet this book is the exact opposite. Highly recommend!
Verified purchase
A good high-level map for a rookie product manager, especially in the context of B2C products. The book is an easy read (though I wish there were more industry examples, especially from the public domain) and builds the overall “process” flow very well, and is quite current in its ideas and approach.
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