Associate Product Manager

An Associate Product Manager (APM) is the “Robin” to a Product Manager’s “Batman”. APMs conduct market research, gather quantitative Product data, and analyze customer research to support Product Managers in their role. Associate Product Managers cut their teeth on cross-functional collaboration, working with various teams such as Product, Engineering, Design, Marketing, Customer Success, and Sales.

They prepare project status and risk management reports, train internal departments on new features, and develop efficient customer communication channels. While degree requirements vary, employers often look for a bachelor's degree in computer science, business management, marketing, or a related field or equivalent experience. 1-3 years of experience in a similar role is also considered advantageous, as is previous Product Management internship experience. 

Associate Product Manager job description

Role Description:

An Associate or Rotational Product Manager conducts market research, gathers quantitative product data, and analyzes customer research to help product managers work more efficiently and effectively. Rotational Product Managers may spend 3-6 months working on different Product teams within an organization, usually for a total of three rotations.

Associate Product Manager Responsibilities:

  • Shadow the Product Manager and collaborate cross-functionally with the Product, Engineering, Design, Marketing, Customer Success, and Sales teams.

  • Gather Product data, including web analytics, statistics, and consumer trends.

  • Analyze consumer research data and record Product defects.

  • Determine improvements to Product features.

  • Coordinate findings with the Product Team and align them with business goals.

  • Prepare project status and risk management reports.

  • Train internal departments on new Product features and provide support to customers.

  • Develop efficient customer communication and feedback channels.

Associate Product Manager Requirements:

  • Bachelor's degree in computer science, business management, marketing, or a related field. Or equivalent experience.

  • This position is open to entry-level applicants, but 1-3 years of experience in a similar role would be advantageous. Previous Product Management internship experience is highly valued.

  • Experience in gathering and interpreting qualitative Product data and consumer feedback.

  • Ability to analyze industry trends and competitor behavior.

  • Ability to identify improved Product features and contribute to marketing strategies.

  • Ability to collaborate with the Product development team and other cross-functional teams.

  • Proficiency in compiling project status, risk management, and marketing reports.

  • Ability to maintain strong customer relations and provide product support.

  • Competency in training internal departments on new Product features and enabling teams.

  • Excellent communication skills.


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