Aditya Raju is a Senior Manager - Digital Strategy & Operations at Blue Cross Blue Shield of Massachusetts in Boston. He has previously worked as Product Manager - Strategy & Innovations at CVS Health. In his current role in product management at Blue Cross Blue Shield of Massachusetts, I lead the expansion and development of core-digital offerings omni-channel in B2B, B2C markets. Aditya is adept in customer experience, product design and product development.