During his lucrative career that spanned over 19 years, Adrian contributed to multiple design roles while working across a variety of domains such as IT and Services, Marketing and Advertising, Education Management along with Design. Currently, he is a Consultant in user experience & digital business Strategist. He began his professional career as a Junior Web Design at Cacto.com, a Marketing and Advertising company. Adrian’s entrepreneurial spirit eventually led him to co-found his own enterprise, Design 404, specialized in User Experience Design for Digital Banking. His main areas of expertise include UX Design, Usability and Strategic Planning. Today, as a UX Instructor at GridMX, Adrian teaches introductory topics to user experience (UX) as well as the subject of Information Architecture, through the development of human skills to create a balance between user needs and business objectives.Adrian graduated from Centro de Estudios en Ciencias de la Comunicación, Mexico with a Bachelor’s degree in design, advertising, marketing, and communication. Moreover, he has been a featured Speaker at UX Nights, where with the help of a team he developed lecture series on topics related to "User Experience", information architecture, usability, and accessibility. Adrian is a user-focused enthusiast of new digital businesses who continues to develop his skills in User Experience.