Amad is a Product development and management executive with over 16 years of experience in innovation, leading digital transformation, and design thinking principles for enterprise-level and global solutions. Currently, he’s a Director of Product at DocuSign. Before that, he was also Director of Product at Ticketmaster for almost two years.
Amad has also worked as a Director of Product Management at Life Fitness, where he led enterprise-wide digital transformation and Product Development to drive value for Life Fitness’s Internet of Things platform. Additionally in his role as Head of Digital Product Management and Design, he had a team consisting of Product Managers, UX/UI designers, and Scrum Masters, grew the team from 2 to 14 direct reports, and developed an organizational structure for the Digital Product team.
Amand has experience transforming software development processes from waterfall to agile, Increased frequency, and quality of software releases by forming Product Pods consisting of Product, UX/UI, Software, QA, and Scrum. He first gained experience in Product Management working at optionsXpress by Charles Schwab, as Head of Products & Innovation, he managed and coached a team of Product Managers, led the design, development, education, and marketing efforts for Idea Hub and Walk Limit.
Amad’s business acumen and technical judgment are outstanding. He uses experience, intuition, and hard data to identify business opportunities and unmet customer needs and then works tirelessly with cross-functional teams to deliver remarkable solutions.