Anviti is a Senior Product Manager at Amazon with over six years of express in the product field. There, she has worked across multiple departments including books, fashion marketplace and automotive retail. While focusing on Books, she built scalable personalized targeting tools for marketers to engage customers new to reading in Digital and Physical Books. She has also led teams to improve on-site experience by monitoring and improving utilization of catalog, image and text-based technologies, including Machine Learning based models for the Amazon Fashion Marketplaces across Europe. Prior to Amazon, Anviti was a Lead Product Marketing Manager for Android where she led and launched Google's Android One program. She also partnered with Top national Mobile Brands and Carriers to plan and execute partnership marketing. And launched high visibility, nationwide, 360° marketing mix including online, offline & on-ground activation. Anviti holds a B.Sc. in Statistics and an MBA.