Brendan Foley - Product School Instructor
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Brendan Foley

VP of Product, Automation Anywhere

Brendan is an accomplished executive focused on developer platforms and B2B/B2C e-commerce. With over 20 years of post-Wharton MBA experience, he has a successful track record of delivering software, services, and online experiences in consumer and business sectors that drive results. He has extensive experience in product vision and strategy

definition and roadmap execution, product marketing, go-to-market execution, user experience/engineering engagement, and business management. Brendan has managed teams of 120+ covering both product management and engineering functions with resources local and remote, and also, builds collaborative teams across functional areas including product management, marketing, engineering, user experience, and related areas. He applies his prior experience in strategy consulting and investment banking along with his technical background to synthesize quantitative and qualitative data to define product strategy and roadmaps in highly agile and fast paced development environments. Brendan has also led product marketing efforts for enterprise software products and solutions, covering value proposition definition, go-to-market planning and execution, messaging & positioning for brand launches, and industry analyst engagement and thought leadership. Some of his specialties include Enterprise software and services, advertising technology (ad tech), eCommerce, developer platform, agile/iterative development, customer segmentation, market opportunity analysis, value proposition definition, messaging and positioning, retail and financial services industries, and group leadership.

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