Brian McCabe is an experienced Product Leader with a passion for new product development, e-commerce, and marketplaces. He is currently a Senior Product Manager of Pricing and Loyalty at Booking.com where he leads several Product Development teams. Previously, he was a Product Owner at Ryanair and at Future. Brian was also the Co-Founder ProductTank Dublin Meet-Up.  He values being informed by data but driven by empathy in order to drive better decision making. According to his colleague, Brian is an agile evangelist with a keen passion for Product.