Caio is a Product Manager at Lyft where he is leading Driver Acquisition. Prior to his current role, he was a Program Manager of Office Engineering and a Product Marketing Manager at Microsoft. Caio's main projects were Office Freemium monetization, modernization of the Home Use Program, redesigning and migration of the consumer account portal, creation of commercial user contact permissions, and loyalty experiments between Office and Microsoft Rewards. Before that, Caio was a Senior Associate Consultant at Bain & Company. In addition, he was a course instructor of Digital Marketing Strategies at Northwestern University where Caio also earned his MBA.