Cassidy is a Senior Product Manager at Echo360, a lecture capture and behavioural analytics platform for higher learning institutions and continuing education. She cut her teeth growing into a PM position as employee #7 of a future 250+ content marketing SaaS platform. With over 7 years in product management, she loves making things users love and shaming products that succumb to dark patterns. Her specific areas of expertise in tech include user research, user centered design, agile methodologies, product strategy and road mapping along with influencing executives and building consensus. Cassidy is currently based in Wilmington, NC and primarily works remotely, however, her second home is a plane. She regularly works out of Echo’s London, Perth, DC, and NYC offices. Cassidy has earned her Bachelor’s degree from Northwestern University in Radio/Television/Film. She has also completed various courses including in Product Management, UX Design and Photography. Apart from building web and mobile products that users love, Cassidy is advising through the WAVE program at Built By Girls, helping the next generation of female leaders, builders, and creators to step boldly into careers powered by technology. On top of her successful professional and volunteering work, Cassidy also shows elementary proficiency in American Sign Language.
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