Catalina Rivillas Cardona
Product Leader, Facebook
Catalina is a user-centric Product Leader with 14 years of experience building and delivering IT projects from start to finish.
She has the ability to take ideas, test them and transform them into compelling product experiences. She is now working at Facebook on International Product Growth for Spanish LATAM. Before this role, she spent just over a year as a Product Growth Specialist for the company in the Colombia and Andean Region.
Before becoming a part of the Facebook team, she worked as a Senior Product Manager for the Americas at Virtuagym and a Product Director at Tappsi. Additionally, she was a Senior Project Manager at Globant where she was in charge of managing the relationship with their client, Southwest Airlines, throughout the project life-cycle. She also spent just under two years as a Senior Product Owner for Mobile Apps at TomTom. She was responsible for two of their mobile product lines, TomTom VIO and TomTom Go iOS mobile app.
Catalina studied Computer Sciences and Technology at Universidad EAFIT. Shortly after, she attended the Fundación Universitaria CEIPA, where she earned a Master of Management. She also received an Executive MBA from CEF Centro de Estudios Financieros. She is also a Xebia Group Certified Scrum Product Owner and Scaled Agile - SAFe Agilist.
Catalina is a confident and professional Product Leader with good communication skills that help her easily work alongside technical, UX, and Product groups with ease. She is very good at adapting and learning company processes all while keeping her contagious positive attitude. She listens to and respects her colleagues' opinions and is enjoys using ideas from others to help improve processes and keep teams working to the best of their abilities.
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