Elad is the Co-founder and CEO of Craft.io, an enterprise that provides product managers, owners, and senior executives the tools that they need to focus on building and shipping great products. Before this, Elad was the VP of Low Touch and Media Operations at Taboola.
Prior to that, he spent just over five years working as part of the team at Google. His first role with the company was as the Head of SMB Acquisition Marketing for the EMEA region. He managed all direct acquisition marketing channels both on and offline and working with over 30 markets on their local SMB marketing activities. After three years in this role, he was promoted to Head of Growth Engine. He managed Google's digital skills programs for individuals and SMBs in Europe, helping millions grow their businesses and careers.
Elad attended Tel Aviv University, earning a Bachelor's in Mathematics, Economics, and Philosophy. He worked hard and ended up graduating Magna Cum Laude. A few years later he went on to get his Master's in Business from INSEAD.