features in-app—all without requiring engineering resources. Founded in 2013 in the heart of Raleigh and backed by Battery Ventures, Spark Capital, Meritech Capital, and Sapphire Ventures, Pendo has raised $106 million and counts over 1000 customers, including Zendesk, Salesforce, Okta, Coupa, Marketo, BMC, and Sprinklr. Pendo is also the producer of ProductCraft, a destination editorial site with insights by and for product leaders; and Pendomonium, a premier product conference. Prior to his current role, Eric was Board Member at Adrich, a company that collects and transmits product usage data autonomously through connected smart product labels so consumer brands and retailers can better understand and serve their consumers. After being Senior Direct Channel and Product Marketing at Embarcadero Technologies, and Vice President of Marketing at Vitria Technology Inc, Eric became the CEO or SMaSh Technologies. SMaSh is a next-generation mobile platform that allows businesses and advertisers to capitalize on the moment a mobile user’s interest is initiated or peaks and to extend that interest into an interactive and content-rich, transactional experience. He later was acquired by Mindmatrix and joined them as VP of Marketing.