Esin is passionate about working on outstanding products for customers which have a positive impact on their lives. Currently, she is a Global Senior Product Manager at HSBC, being responsible from giving the best digital experience for HSBC retail banking customers across web/mobile globally aligning different markets. She has spent almost 2 years at Octopus Investments, progressively attaining higher Product managerial positions from a Product Manager, Product Lead in Choice, eventually to a Lead Product Manager. Today, her responsibilities include leading the product team to create alignment across the product portfolio and making sure that internal/external customers’ satisfaction is in line with business objectives for Choice and Cash products. During her lucrative career, Esin’s was able to work across a variety of domains for companies including BBC and Vodafone. Her work has taken her from Istanbul, Turkey to London, the UK where she contributed to multiple roles such as Telecommunication Engineer, Consultant, and various Product managerial positions. She graduated from Aegean University with a Bachelor of Science in Computer Engineering and earned an MBA from Birbeck, University of London. Additionally, Esin has completed various certified courses in Problem Solving and Decision Making, Understanding Media, Digital Marketing and Leadership Management. Her education gave her a perfect theoretical knowledge for her career in Product, merging business, technology, and computer engineering which perfectly complements her practical professional experience.