Fabrizio Salzano - Product School Instructor
Guarantee Speaker

Fabrizio Salzano

Product Leader, Booking.com

Fabrizio has been working in the travel industry for 14 years.

Now he is bringing his strong user experience and technology background to the product team at Booking.com. He started out with the company as an e-commerce Product Owner for Direct Marketing. He developed their direct marketing channel used by millions in 41 languages. He also built an A/B test solution for in-house email campaign tracking and testing.


After two years he switched his focus to growing the organic and Booking.com app traffic, his efforts resulted in a 5x growth. Next, he was promoted to Senior Product Owner for Growth and Upper Funnel Conversion. He is currently focused on supply optimization, helping Booking.com partners improve their sales performance on the web platforms.


Before that, he spent three years at Expedia Group, focusing on Venere.com. In his first role as Lead User Experience Manager, he directed the user experience strategy and led the company's return to a user-centered design approach by reintroducing user research and A/B testing.


Fabrizio earned his Bachelor of Science from Sapienza Università di Roma. His studies, which were focused on technology and human-computer interaction, gave him the strong foundations to jump-start his career in e-commerce.


His colleagues consider him a great people person with impressive teamwork skills. He is someone you can rely on when you need help or advice, as he recognizes the importance of strong personal relationships. No matter the situation he always stays focused, motivated, and looks ahead to what the future will look like for his products and team.

Featured Experience

More from Fabrizio Salzano

Choose your career goal

Entry Requirement:

For those who have never held a Product Management role

Product Manager Certification™
Live Online
Product Manager Certification™
Live Online 1 Spot Left!
Product Manager Certification™
Live Online
Product Manager Certification™
Live Online
Product Manager Certification™
Live Online 3 Spots Left!
Product Manager Certification™
Live Online 4 Spots Left!
Product Manager Certification™
Live Online 3 Spots Left!
Product Manager Certification™
Live Online 5 Spots Left!
Product Manager Certification™
Live Online
Product Manager Certification™
Live Online

Entry Requirement:

You must be a current Product Manager

Senior Product Manager Certification™
Live Online
Senior Product Manager Certification™
Live Online
Senior Product Manager Certification™
Live Online 3 Spots Left!
Senior Product Manager Certification™
Live Online 5 Spots Left!
Senior Product Manager Certification™
Live Online

Entry Requirement:

You must be a Senior Product Manager or higher

Product Leader Certification™
Live Online 2 Spots Left!
Product Leader Certification™
Live Online 2 Spots Left!
Product Leader Certification™
Live Online
Product Leader Certification™
Live Online 5 Spots Left!
Product Leader Certification™
Live Online