Gina is a customer-centric Product Leader, with a passion for products that transform digital business. She has more than 15 years of experience in Product and was most recently a Senior Director of Product at Priceline.com.Gina led the team in charge of the Site Experience group, which owns the Priceline.com user experience, starting from user acquisition to conversion and post-booking. With her incredible ability to create user experiences that are natural, frictionless and easy to navigate she was able to bring considerable improvements to the website. Before joining Priceline, Gina has spent most of her career in Product at various media companies. She started at Ziff Davis, New York Magazine and News Corp before joining The Knot, a digital media company. There she got extensive experience at launching products which increased the site's traffic by 500% and created $5M of new advertising revenue, both within 1 year. Gina also used her outstanding ability to lead and organize large scale tech implementations at her next positions at Time Inc. and Condé Nast. During her career, Gina also emphasized her academic development and is passionate about passing her experience on to others. That is why after studying an MBA at New York University, she then took up roles as a Teaching Fellow and Adjunct Professor.