Haydee Hernandez is a Product Leader who melds a strategic mindset with hands-on tactical preparation to deliver maximum value. She is able to craft a distinct product vision through the synthesis of both quantitative and qualitative data. Her work setting up A/B testing frameworks and processes accelerates learning and growth cycles within large and small organizations.
Haydee has overseen million-dollar integration efforts, launched with minimal customer or organizational disruption. Her ability to collaborate with executive leadership and cross-functional teams leads to organizational alignment and enthusiasm. By deciding to optimize or slash projects based on outcomes, Haydee proves she is a person able to take ownership of the results. Haydee brings nearly 20 years of experience launching digital product initiatives in B2C and B2B companies, agencies, and consultancies.