Hiten is has started multiple software companies since 2003. Currently, he’s Co-Founder of FYI, and Co-Owner of Crazy Egg. FYI searches and organizes all your documents in one place and takes the stress out of documents so that you and your team can get work done and be happier. Crazy Egg is a heat mapping tool that designers, marketers, product people and business owners use to improve the effectiveness of their websites. Prior to his current ventures, Hiten was an Advisor at Quick Sprout, a SaaS company that builds software that helps people who are creating content increase their traffic and conversions. Early in his career he Cofounded and was CEO of KISSmetrics, a SaaS web and mobile analytics software. Additionally, Hiten was a Board Member at iSocket and investor/advisor in 120+ companies.