Jake Werlin is an inspiring market-driven Product Manager who focuses on prioritizing problems before coming up with solutions. He broke into Product in 2015 at a SaaS company that provides CRM solution for small to midsize businesses, called Pipeline Deals, where he led his Product team to define feature development prioritization taking into account both qualitative and quantitative data points. Since then, Jake has constantly been working in Product, with a current PM position at Ibotta in Denver, where he works with engineering teams on a day-to-day basis, striving to bring a smoother cash-back redemption experience to Ibotta users. Jake graduated from University of Pennsylvania with a Bachelor Degree in Arts and International Relations, a degree that helped him to broaden his global vision and make him a more adaptable PM.