Sports fans and product lovers find plenty of common ground with Jay Lee, who serves as Vice President, Head of Product Experience for the NBA’s next gen platform. Before joining NBA, he spent a few years at Nike, leading product strategy, roadmap definition, and execution for coaching, running (NRC), and training (NTC) mobile products. He also spent nearly 8 years with ESPN working across mobile, video, and international digital media. A man of many talents, he also founded his own independent record label in 2003.