Jess is a data-driven and award-winning marketer, currently thinking about the convergence of data and marketing to build better consumer experiences. She works with startups to drive growth through a holistic growth strategy rooted in social and inbound initiatives. Jess considers herself a social media scientist: always testing the latest theories and technique then sharing those findings with the world. In her previous positions, Jess has worked with some of the world’s largest media companies and publishers to drive revenue and meet business goals using paid and organic social tactics. The brands she has collaborated with include BBC, The Economist, Hulu, AMC, IFC, Viacom, Conde Nast, Bloomberg, Time Inc, Spotify for Brands, Microsoft, Madwell, Barnes & Noble, to name a few. Today, she is a Senior Director at NS1, leading the company’s efforts to provide precision control over application delivery for the data-driven traffic management platform. She graduated from F.W. Olin Graduate School of Business with a Master of Science in Business Analytics and prior to that she earned a Bachelor of Science specializing in Business & Supply Chain Management. Moreover, her academic endeavors allowed her to be a Valedictorian candidate of her class. In her free time, Jess enjoys lifting heavy things in the gym and trying to find good cheese curds in NYC.