Jon Morra is the Vice President of Data Science at Zefr, a video ad-tech company. His team's main focus is on figuring out the best videos to deliver to Zefr's client to optimize their advertising campaign objectives based on the content of the videos. In this role he leads a team of data scientists whom are responsible for extracting information form both videos and our clients to create data driven models. Prior to Zefr, Jon was the Director of Data Science at eHarmony where he helped increase both the breath and depth of data science usage. Jon holds a B.S. from Johns Hopkins and a Ph.D. from UCLA both in Biomedical Engineering.