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speaker

Natalie Ward

Marketing Manager, Workfront

Natalie has over a decade of experience in various marketing functions and activities for non-profit, healthcare, and B2B tech organizations. Today, she manages North America marketing and leads generation efforts with a focus on customer expansion and retention on the Event and Field Marketing team at Workfront.  Natalie began her professional career at American Red Cross, where she has spent over 6 years being responsible for media relations, special events, and community outreach. She takes a multidisciplinary approach that encompasses the fields of media, public relations, and brand management, giving her a perfect blend of skills for her current career in Marketing. She graduated from Utah University with a Bachelor of Applied Science degree in Communication and Public Relations and prior to this, she earned an Associate of Arts and Science degree in Mass Communication/Media Studies. On top of her academic and professional endeavors, Natalie has also extensive volunteering experience; for 4 years she has been a Literacy Specialist, responsible for coordinating volunteers each academic year to improve each library program development and offerings.  Natalie is an inspiring speaker whose passion is to drive revenue contribution through effective strategy, communication, and stellar execution while being aligned and connected with key stakeholders, customers, and coworkers.

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