Parichit is a Principal Product Manager at Microsoft. He has covered responsibilities ranging from Group Manager for Monetization and Planning PM for (SQL Server, Azure Storage, and Azure Databases) and Azure Planning. Prior to Microsoft, he was a Senior Product Manager at Amazon where he analyzed the competitive landscape, customer segments, pricing strategies, margins, and partner channels to launch in China. Parichit owned end-to-end customer experience for a $250 M product and analyzed weekly global business performance to drive new business initiatives and presented the conclusions to senior VPs. Additionally, he led the customer experience, CRM, and overall marketing for $X billion business for the group. Parichit is a relentless advocate for the customer and is always thinking of innovative ways to enhance our features to do the same.