Reyana Fayazz has 10+ years of experience in leading teams at both consumer and enterprise companies. She is currently a Product Lead of Core Experience at Asana, where she is responsible for driving adoption and retention. Prior to her current role, she was a Staff Product Manager at Airbnb where she led the host experience for top business priority, utilizing best growth practices to drive conversion, retention, and revenue. In addition, Reyana led the Self-Serve Product team at Box, driving growth and monetization initiatives. Her current focus is on incorporating gamification and contextual personalization across the customer journey in areas such as onboarding, adoption, upsell, and churn.