![Rodrigo Gomez](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F6nwv0fapso8r%2FpRo-a0m1P00000QMYjnQAH%2Fc24539572bfef1f3e00ab8c0e8345f1e%2FRodrigo-Isai_CC_81-Go_CC_81mez-Cue_CC_81llar-Headshot-1010x1024.png&w=3840&q=75)
speaker
Rodrigo Gomez
Product Leader, Sony
Rodrigo is a Product Leader skilled in product marketing strategy and communication.He is currently working at Sony, for sales and TV. His career journey started at the same company as a Product Marketing Assistant Manager for TV & Video. He developed the product planning and forecast demand, analyzed sales data, set product prices, and created a video category bundle. After that, as Sales and Senior Product Marketing at Samsung, he defined product portfolio, price, promotion, and channel strategies for TV & AV. Today, he defines product portfolio, price, advertising, and channel strategy for the Mexican market, analyzes demand by segments, channel, and technology, and controls the marketing budget. He holds a Bachelor's in Business Administration from Escuela Bancaria y Comercial.
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