Rodrigo is a Product Leader skilled in product marketing strategy and communication.He is currently working at Sony, for sales and TV. His career journey started at the same company as a Product Marketing Assistant Manager for TV & Video. He developed the product planning and forecast demand, analyzed sales data, set product prices, and created a video category bundle. After that, as Sales and Senior Product Marketing at Samsung, he defined product portfolio, price, promotion, and channel strategies for TV & AV. Today, he defines product portfolio, price, advertising, and channel strategy for the Mexican market, analyzes demand by segments, channel, and technology, and controls the marketing budget. He holds a Bachelor's in Business Administration from Escuela Bancaria y Comercial.