Shoshana Burgett is a thought leader and industry consultant with over two decades of experience in on-demand printing, manufacturing, and personalization. Shoshana has been at the forefront of personalized production and omnichannel communications. She has served as a senior executive at X-Rite, Pantone, and Xerox responsible for incorporating the Voice of the Customer into the company’s product, pricing, marketing, sales, and innovation strategies. Shoshana understands complex customer requirements and technical information, turning them into compelling marketing messages and go-to-market strategy. She draws together creative, design thinking, development, manufacturing and marketing to help businesses streamline their product launches and innovate. She regularly speaks at industry events and has been featured in HOW, WhichPLM, Quality Digest, Beauty Packaging, Packaging Digest, Printing Impressions and WhatTheyThink.